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Acorn To Market Sheer Cover Cosmetics in China

Chinese company to offer Guthy-Renker line in one-year deal.

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By: TOM BRANNA

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Acorn International, Inc. has reached an exclusive agreement with Guthy-Renker to market Sheer Cove cosmetics in China. Under the accord, Acorn will be Guthy-Renker’s exclusive agent to market and distribute Sheer Cover in China. Sheer Cover, a line with light-reflecting minerals, is one of Guthy-Renker’s most popular lines of cosmetics. Acorn—one of China’s largest TV direct sales businesses—is authorized to distribute the Sheer Cover cosmetics through all its available dist...

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